Home / The Edit Insights Conversations: Elizabeth von Lehe. HDR, New York City Insights Conversations: Elizabeth von Lehe. HDR, New York City A New York City-based design and brand strategy principal at the international design firm HDR, Elizabeth von Lehe relishes the cross-disciplinary and global nature of her role.The multi-platform HDR is known for its high-profile construction, architecture, and engineering projects around the world, building spaces by ācrafting core concepts,ā as von Lehe describes it. āItās the collaborationādata science meeting art, architecture on a big scale meeting the small intimate scale of lighting, that makes something much more impactful,ā she says. āWe craft a holistic experience.āShe also loves to incorporate the influence of the different cities and cultures she works in, which she calls āsmashing new ideas together that never existed before.ā Lighting is always a key consideration in von Leheās work, as it represents one of the most important materials in creating a design experience. āIt gives the softness, or the drama, or the exuberance, or the calmness.āAnd lighting is even more critical at a time when the design world has evolved. People require more from the places they inhabit and ādesign is a differentiator,ā von Lehe explains. They expect ātheir spaces to make them feel better, to feel curated. That is what people seek and this idea of experience in design is where the industry is going.ā Share on Facebook Twitter Linkedin Pinterest Pinterest You may also like... Insights Conversations: Susanna Cots Design, Begur, Spain Insights Conversations: Nulty, London Insights Conversations: Icrave, NYC