Contemplating Chromatica: Vibia Unveils Its world of color to European Press

Contemplating Chromatica: Vibia Unveils Its world of color to European Press

November 19, 2019

In November, Vibia hosted a press event at its Barcelona headquarters to introduce European design journalists to Chromatica. A new, cutting-edge “color system,” Chromatica represents an exciting collaboration between Stockholm-based Note Design Studio and Vibia. Featuring a curated palette of 23 colors—including darks, vibrants, neutrals and lights—it was created as an inspirational tool for designers and architects.

Vibia - The Edit - Chromatica Unveiled before European Press
Vibia - The Edit - Chromatica Unveiled before European Press

The Vibia team and its CEO Pere Llonch welcomed 11 members of the media in the gallery area. They mingled over cocktails and appetizers beside a striking wall display of Chromatica as revealed through the Note-designed Musa lamp. Pressing buttons next to the display, the journalists were able to explore the endless design effects available with the different tones and brightness levels.

Vibia - The Edit - Chromatica Unveiled before European Press
Vibia - The Edit - Chromatica Unveiled before European Press
Vibia - The Edit - Chromatica Unveiled before European Press

Later, Llonch along with Note design director Cristiano Pigazzini and interior architect Sanna Wahlin, spoke to the group about the origins and ideas behind Chromatica, called “Vibia’s world of color and materiality.” Wahlin explained that it’s based on hues found in nature and the materials used in architectural environments like stone, concrete and brick. “It’s a timeless universe of colors, rich and nuanced,” she said, and one that can be mix and matched or used in a monochromatic color scheme.

Vibia - The Edit - Chromatica Unveiled before European Press
Vibia - The Edit - Chromatica Unveiled before European Press
Vibia - The Edit - Chromatica Unveiled before European Press

As Pigazzini explained, “it’s not just 23 colors, it’s so much more. We can’t define everything about Chromatica. It’s a platform that gives endless creativity to professionals.”

Vibia - The Edit - Chromatica Unveiled before European Press

Dinner followed with a seasonal menu inspired by the colors of Chromatica. Here, the assembled press shared their impressions of the collection. Sara Cullen, product editor at Darc, appreciated how “it’s not just a concept. It’s an idea made tangible and one that integrates naturally with Vibia designs.”

Vibia - The Edit - Chromatica Unveiled before European Press
Vibia - The Edit - Chromatica Unveiled before European Press

Detail’s editor-in-chief Sandra Hofmeister was intrigued by how they were able to find colors that worked across Vibia’s wide-ranging lighting collections. And she noted that although color is often fashion-driven, Chromatica’s tones are “soft, classic, and elegant.”

Editor-in-chief of MD, Susanne Tamborini, also commented on the colors’ refinement. “Vibia is known for its technological innovation and this is a decorative alignment for the brand,” she said. This is the emotional part.

Vibia - The Edit - Chromatica Unveiled before European Press

Andrea Pirruccio, Interni’s lighting editor, called it a “poetic project.” He admired its range and how it enables just the right tone for specific spaces: warm hues for a restaurant, brighter for an office, for example.

Echoing their comments, Soledad Lorenzo, editor-in-chief at Arquitectura y Diseño, described Chromatica as a “concept of the future.” “With this collection, Vibia is saying lighting is much more than the object. It makes an entire space inviting.”

Vibia - The Edit - Chromatica Unveiled before European Press

For Mia Pizzi, editor-in-chief of Abitare, Chromatica is a welcome change: “After a period of perfect white, I think we need color.” Pizzi believes it’s an ideal way to personalize a project and “one more step in Vibia’s innovation.”

Chromatica’s palette felt Nordic to Juliana Neira, Design Boom’s product editor, but “it make senses for every possible situation.” What’s more “it makes minimalism recognizable and adding colors specific to Vibia adds dimension to the brand.”

Intramuros’ product editor Rémi de Marassé Enouf was drawn to the idea of color as a design layer. “I never thought of it this way. I thought of color as a background separate from the object. This makes it a complete part of the space and puts the object in perspective.”

Vibia - The Edit - Chromatica Unveiled before European Press

Press

ELLE DECORATION, France – Audrey Schneuwly, Product Editor
INTRAMUROS, France – Rémi de Marassé Enouf, Product Editor
DETAIL, Germany – Sandra Hofmeister, Editor in-chief
MD, Germany – Susanne Tamborini, Editor in-chief
DESIGN BOOM, Italy – Juliana Neira, Product Editor
INTERNI, Italy – Andrea Pirruccio, Lighting Editor
ABITARE, Italy – Mia Pizzi, Editor in-chief
ARQUITECTURA Y DISEÑO, Spain – Soledad Lorenzo, Editor in-chief
T MAGAZINE, Spain – Jesús Rodriguez, Product Editor
LA VANGUARDIA MAGAZINE, Spain – Marta Rodriguez Bosch, Product Editor
DARC MAGAZINE, UK – Sarah Cullen, Product Editor